Senior Roofing Consultant
12 years in residential roofing. IHI-certified hail damage assessor. Based in Dallas, TX.
A source-backed Facebook storm ad workflow for roofers: record weather sources, avoid emergency mimicry, keep forms narrow, route leads safely, and preserve policy review gates.
A roofing company improves customer feedback by fixing the job experience that creates detractors, then measuring feedback the same way on every completed job.
The full touch-by-touch 90-day direct mail calendar roofers run after a major hail event: swath list build, cadence, budget math, tracking, and compliance.
A repeatable field-rep storm documentation workflow every rep follows the same way: confirm the storm, shoot a fixed 14-shot set, name and hand off a complete packet same-day, and audit weekly.
A data-driven guide to A/B testing roofing direct mail: what to test first, how to size a valid test, distinct tracking, and copy-paste scorecards and roadmaps.
The exact folder, checklist, photo shot list, and 14-day timeline a homeowner needs to organize storm damage records and keep a roof claim moving.
How to target aging roofs with direct mail that converts: estimate roof age from imperfect data, build a clean owner-occupied list, write honest copy, and run the math.
The exact job packet that wins roofing warranty disputes: eight evidence buckets, an install photo shot list, a closeout gate, a warranty template, and the claim-response playbook.
A field reference for a hail damage roof inspection: what a roofer should check on every slope, how to tell functional damage from cosmetic marks and old wear, and what a credible report should and should not claim.
A practical, field-tested system for bilingual roofing crew emergency protocols, built around five things that actually work when a worker falls, a storm hits, or a radio dies.
A working roofing referral program is an operating policy, not a loose promise. Here are five steps to structure, disclose, and track referrals you can actually defend.
A copy-paste homeowner roof damage report template after a storm, plus a ground-level photo checklist and the safe, factual wording that keeps your record clean for an insurer or roofer.
A field-tested order for documenting an emergency roof tarp the right way, before and after it goes on, so your records support an insurance claim without you ever climbing a ladder.
Some granule loss is normal, especially on a new roof. Here is how a homeowner tells harmless shedding from a missing roof granules problem worth a closer look, without ever climbing a ladder.
A field-tested breakdown of how to pay a roofing canvassing team: hourly vs commission vs hybrid, lead-credit rules, overtime math, and a copy-ready pay plan template.
The order you automate in decides whether marketing automation tightens your roofing business or multiplies its mistakes. Here is the sequence that works: records first, follow-up second, campaigns third.
A roofing technology stack is the connected set of software that carries a job from first call to final payment. Here are the five keys that separate a stack that runs your company from a pile of logins nobody updates.
A field-tested breakdown of the five things every lightning-strike roofing supplement needs, the legal lines a contractor cannot cross, and how to document a loss so the file speaks for itself.
