Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
Most roofers measure canvassing by gut feel and total doors. Here is how to put a real dollar number on each route so you fund the streets that pay and cut the ones that drain payroll.
The companies buying leads aren't beating you on skill. They're beating you on speed and volume of contact. Here's how to take both back without renting a single homeowner.
Discounting trains your market to wait for a lower number. Here is the data-driven sales system roofers use to win bids without cutting price.
Showing up first is not about chasing trucks down the highway. It is about knowing which roofs are due before anyone else does, reaching those homeowners faster, and walking up with proof instead of a guess.
A practitioner's field guide to the warning signs that a roofing lead is a dead end, plus a fast qualifying workflow that keeps your best hours on roofs that actually close.
A working blueprint for turning your best closer's instincts into a documented, repeatable system the whole crew can run.
Fear closes one roof and burns three referrals. Here is the documentation-first sales process that wins storm jobs while keeping you on the right side of the law.
A field-tested, month-by-month sales plan for a new roofing company — real targets, lead-source math, scripts, hiring order, and the mistakes that sink most first-year shops.
You have a truck, a ladder, and a finite number of daylight hours. Here is how to decide which streets get your knuckles first when you are starting from zero.
What it actually costs to land a roofing job through each channel once you count overhead, sales time, and close rates, plus how to find your real number.
The homeowner who says "my roof looks fine" is rarely wrong about what they can see from the ground. Here is how to reframe the conversation around what they cannot see, without overselling or crossing the line.
Most roofing owners track set appointments and signed contracts but have no idea what a single knocked door actually costs them. Here is how to measure it, what the number should be, and how to push it down without burning out your crew.
Out-of-town canvassing crews flood your territory after every storm. Here is how a local roofer beats them on speed, targeting, and trust instead of racing them door to door.
A working script for the call before the truck rolls: the qualifying questions that separate roofs worth measuring from the ones that waste a crew's morning.
Storm chasers win on speed and theater, not on quality. Here is how a local roofing company beats them at retail, builds a referral engine, and targets the right roofs without chasing a single hailstorm.
A practical breakdown of how much roofing companies should budget for marketing as a percent of revenue, why the right number shifts with growth stage, and how to spend it so every dollar is accountable.
The honest answer to how many estimates it takes to close a roofing job, broken down by lead source, season, and crew size, with the funnel math to fix it.
Roof age is the most disarming opener you have. Used honestly, an age range turns a cold knock into a real conversation and a credible estimate.
