Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
You have a truck, a ladder, and a finite number of daylight hours. Here is how to decide which streets get your knuckles first when you are starting from zero.
What it actually costs to land a roofing job through each channel once you count overhead, sales time, and close rates, plus how to find your real number.
The homeowner who says "my roof looks fine" is rarely wrong about what they can see from the ground. Here is how to reframe the conversation around what they cannot see, without overselling or crossing the line.
Most roofing owners track set appointments and signed contracts but have no idea what a single knocked door actually costs them. Here is how to measure it, what the number should be, and how to push it down without burning out your crew.
Out-of-town canvassing crews flood your territory after every storm. Here is how a local roofer beats them on speed, targeting, and trust instead of racing them door to door.
A working script for the call before the truck rolls: the qualifying questions that separate roofs worth measuring from the ones that waste a crew's morning.
Storm chasers win on speed and theater, not on quality. Here is how a local roofing company beats them at retail, builds a referral engine, and targets the right roofs without chasing a single hailstorm.
A practical breakdown of how much roofing companies should budget for marketing as a percent of revenue, why the right number shifts with growth stage, and how to spend it so every dollar is accountable.
The honest answer to how many estimates it takes to close a roofing job, broken down by lead source, season, and crew size, with the funnel math to fix it.
Roof age is the most disarming opener you have. Used honestly, an age range turns a cold knock into a real conversation and a credible estimate.
Pressure closes one job and burns three referrals. Here is how experienced roofers build real, defensible urgency from the roof's actual condition instead of a fake deadline.
You started a roofing company and the big names have a 15-year head start, a wall of reviews, and a marketing budget you can't touch. Here is how new shops actually take share anyway.
Most contractors try to fix a weak canvassing close rate by hiring more reps. The faster win is squeezing more conversions out of the doors you already knock. Here is the operational playbook.
The inspection is where you build the case and win or lose the deal. Here is the practitioner's system for turning more inspections into signed contracts without spending another dollar on leads.
Plug your revenue target, average job size, and close rate into a simple funnel and you get the lead count you actually need, not a guess.
Not all roofing work pays the same. Here is a margin-by-margin look at which roofing jobs actually make money, which ones quietly bleed you, and how to land more of the good ones.
Most roofing companies blame price when they lose a job. The real drivers are trust, speed, clarity, and proof. Here is what actually moves a homeowner from three estimates to a signed contract with you.
A practitioner's pre-call qualification script for roofing sales — the questions, branching logic, disqualifiers, and scoring that decide who gets a truck roll and who gets a polite pass.
