Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
A field-tested operations guide for Florida roofing contractors: how to read the El Nino hurricane outlook honestly, and how recent Florida insurance and roofing-contract laws should reshape your contracts, advertising, and post-storm scripts.
A step-by-step test square hail inspection checklist roofing crews can run on every storm call, built to produce clear, defensible documentation instead of overclaims.
A standardized roofing price list only works when it acts as an operating system for estimating. Here are five field-tested ways to build one that keeps every rep pricing the same job the same way.
Expanding into a new roofing market multiplies whatever your business already is. Here are five honest signals you're ready, the gates to clear first, and a pilot plan with stop rules.
When the seasonal forecast is muddy, hail follow-up should still be ranked by the closest verified signal to the roof, not by a climate headline. Here is the field-tested way to do it.
El Nino can quiet the Atlantic basin, but the Gulf Coast has produced major hurricanes during strong El Nino years. Here is what still threatens roofs and how contractors and homeowners should plan.
When two or more policies could pay for the same roof, you usually cannot collect twice. Here is how dual coverage, anti-stacking rules, and split causes of loss actually shake out on a roofing claim.
A field-tested record system for roofing teams fielding leak, flood, and ponding calls during a wet El Nino winter, with the exact fields to keep weather context, observations, and insurance questions from blurring together.
Cash and accrual answer different questions about when a roof job becomes revenue. Here are the five differences that actually change a roofer's tax bill, cash position, and job-cost numbers.
Commercial and residential roof claims can start with the same hailstorm and end in completely different places. Here are the five differences that decide how the money, the timeline, and the contractor's role actually play out.
No spreadsheet knows which homeowner will file a roof claim. But five data signals, weighted honestly, tell you which houses to inspect first and which to skip.
Most roofing email audits grade the wrong things. Here are five signs your audit is missing the legal, deliverability, list, and follow-up risks underneath your campaigns, with a copy-ready scorecard.
A field-tested playbook for running a hail watch desk during an El Nino year, so your crews chase evidence instead of rumors and your reps say the right thing on every call.
A roofer's playbook for answering the El Nino and hurricane roof-claim questions homeowners ask after a storm, with a copy-ready script, deadlines, deductibles, and the lines that get you in trouble.
El Nino shifts the odds of severe weather, but it is roof age that quietly rewrites the hail conversation. Here is how a veteran handles an older roof after a storm, what to document, and what age can and cannot prove.
El Nino headlines move fast and roofing companies move with them. Here is how to turn 'strong El Nino' talk into source-backed planning instead of overconfident sales claims.
You do not need to sound like a roofer to have a useful conversation with one. Ask the roofer to translate every unfamiliar term into the roof area, the observed evidence, why it matters, the recommended work, and the written follow-up record.
You do not automatically need to replace gutters when you replace a roof. You should review them at the same time because the roof edge, drip edge, fascia, gutters, downspouts, and drainage path all work together.
