Home Maintenance Editor
Building science degree from Virginia Tech. Covers roof lifecycle, ventilation, and preventive care. Based in Richmond, VA.
A field-tested playbook for cutting new roofs out of your canvass so every knock lands on a roof that is aging out or storm-worn, using imagery, permits, and storm data.
When the carrier's adjuster calls your storm-damaged roof cosmetic or wear, the fix is documentation and process, not argument. Here is the contractor's playbook.
Year built is not roof age. Here is the practitioner workflow for building a prospect list sorted by how old each roof actually is, so your crew knocks worn-out roofs instead of the whole street.
Hail data is a targeting layer, not a lead list. Here's the field-tested workflow to turn swaths into ranked routes, fuse roof age and storm physics, and knock the roofs that actually convert.
Most of the money a storm restoration crew loses is spent on inspections that never had a chance. Here is how to score a lead before an inspector ever climbs a ladder.
Most roofing mailers fail because the list is wrong, not the postcard. Here is how to score and rank addresses so your spend lands on roofs that are actually due.
EagleView and roof-targeting software get lumped together, but they solve opposite problems. One measures a roof you already won. The other tells you which roof is worth chasing in the first place.
Storm data is everywhere and most of it is noise. Here is how to turn hail swaths, wind reports, and roof age into a ranked door list your crew can actually work.
Storm work is lumpy. The roofers who survive the gaps build a second engine before the sky goes quiet. Here is how to keep crews and reps producing when there is no fresh hail.
A practical, no-fluff breakdown of where local roof replacement work actually comes from, how to rank which roofs to chase first, and the workflows that keep crews busy without burning marketing dollars.
Knocking streets a storm barely touched burns your crew and your reputation. Here is how to confirm real hail damage before you ever ring a bell.
What predictive analytics actually means for a roofing sales team, the data that drives it, and a field-tested workflow for turning roof age and storm history into a ranked list of doors worth knocking.
Storm reports point at a county. Your crew works one street at a time. Here is the field method pros use to narrow a 40-mile hail path down to the three subdivisions actually worth knocking.
The line items most roofing crews forget to supplement, why adjusters strip them, and the exact documentation that gets them paid back.
The radar tells every crew the same thing, which is why they all make the same mistake. Here's how to rank neighborhoods on the factors that actually predict approved, sizeable roofing jobs.
The five very different tools that all call themselves 'lead gen' software, what each really costs per signed job, and how a sharp owner picks the right stack.
The roofs that pay are the ones already worn thin when the storm hit. Here is how restoration pros locate them, rank them, and get to the door before everyone else.
A practical, hour-by-hour storm response system for roofing contractors: how to prep before the season, mobilize the moment a hail or wind event hits, work the roofs the storm actually damaged, and document and close without burning your reputation.
