Senior Roofing Consultant
12 years in residential roofing. IHI-certified hail damage assessor. Based in Dallas, TX.
A written five-step loop that turns scattered roofing marketing into a predictable route from "where might we work" to booked, profitable jobs - with the data sources, compliance rules, and templates to run it the same way every cycle.
A roofing crew is the easiest part of the business to get sued over. Here are the five workforce-compliance steps, from classification to I-9 to OSHA, that hold up when a regulator, an auditor, or a plaintiff's lawyer comes looking.
A practical, owner-run quarterly business review for roofing companies: the exact metrics to pull, a 5-step agenda, a one-page scorecard, and how to leave the room with decisions instead of discussion.
An E-Verify tentative nonconfirmation (now called a mismatch) is not proof a roofer can't work. Here is the exact 5-step process a roofing employer follows to resolve it, with the deadlines and the moves that get companies fined.
A 90-day post-storm follow-up sequence built around real storm data, consent law, and your crew's actual capacity, with copy-ready templates and a weekly review rhythm.
A field-tested, legally clean way to turn satisfied roofing customers into referrals, reviews, and neighborhood trust without pressure, fake praise, or rules violations.
A field-tested, compliance-first walkthrough for firing an H-2B roofing worker for cause: the 2-workday DOL and DHS notice, the three-fourths guarantee, retaliation and discrimination traps, and copy-ready forms.
A field-tested, five-step system for running a storm-triggered roofing direct mail campaign that books inspections, stays legal on insurance, and never outruns your crew's capacity.
Most HOA roof emergencies are won or lost before the storm. Here is a five-step readiness plan that keeps a contractor's response fast, safe, well-documented, and on the right side of the law.
A stage-by-stage roofing customer communication timeline from signed contract to closeout, with owners, triggers, copy-ready templates, and the legal lines you cannot cross on texts, reviews, and warranties.
A field-tested way for roofing contractors to define which houses are actually worth knocking, mailing, or calling, built on roof age, storm exposure, and service fit instead of guesswork.
A field-tested, 5-step system for building a scalable roofing training program that turns new hires into safe, consistent producers without the owner repeating every lesson.
A practical playbook for turning roofing warranty and callback work from a profit leak into a documented, measurable department that protects your brand and your margins.
A field-tested walkthrough for inspecting and documenting metal roof storm damage around Midway and Davidson County, NC, after hail or wind, with the cosmetic-versus-functional line spelled out.
A roofing veteran's straight answer on when a drone roof inspection actually pays for itself, when a ladder still beats it, and how to run a program that holds up to the FAA and an insurance adjuster.
The hard part of running an H-2B roofing crew is not personality or culture. It is building systems for job-order terms, understood safety training, fair treatment, and trusted complaint channels. Here is how veteran roofers do it.
Roofing a church is not roofing a warehouse. The customer is a committee spending donated money, and the building has to keep hosting funerals, weddings, and Sunday services while you work. Here is how the best contractors win that work and keep it.
Most roofing sales lose on price because they were transactional from the first phone call. Here is the five-step shift to a consultative process that wins better jobs at healthier margins.
