Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
The cheapest roof you will ever sell belongs to someone who already paid you once. Here is the operating system for mining your own customer list for repeat work and warm referrals.
A field-tested framework for ranking your CRM by the odds each roof actually needs replacing soon, so your crew and your mail hit the right doors first.
Every roof you installed years ago is aging on a schedule you can predict. Here is how to mine your own customer book and build a re-roof reminder list that books work without buying a single lead.
Your estimate pipeline is a buried gold mine, but not every old bid is worth a phone call. Here is how to rank stale estimates so you work the ones most likely to close this week.
Older subdivisions hide your next 50 jobs in plain sight. Here is how to find the right build-year windows, rank streets by roof age and storm wear, and work the doors that are actually due.
A working roofer's breakdown of mailer cadence: how many touches it takes, the gap between mailings, when extra pieces are wasted postage, and how to mail the right roofs instead of more roofs.
Most roofing bids aren't lost on price. They go quiet, and the contractor walks away too early. Here is how to bring dead estimates back to life and close the ones you already paid to chase.
Your old customer list is the cheapest pipeline you own. Here is the cadence, the segments, and the exact touches that turn past roofing customers into repeat work and referrals.
The reps who close more are not the ones who knock more doors. They are the ones who knock the right doors in the right order, with less driving between them.
Stop inspecting every roof on the street. Here is how to score and rank addresses so your crew climbs the roofs most likely to actually be replaced.
Your next quarter of work may already be sitting in your database. A field-tested playbook for turning dead estimates, past customers, and cold leads into signed contracts.
A practical, bottom-up way to size your roofing total addressable market by service area, count the roofs that are actually due, and turn the number into a route plan.
How to fill an estimator's calendar by calling the right homeowners with a real reason — using roof-age and per-roof storm data — instead of grinding a cold list and praying.
Most roofing mail is wasted on roofs that don't need you yet. Here's how to shrink the drop, raise the response rate, and turn postcards into booked inspections.
The cheapest roof you will ever sell is the second one to a customer you already won. Here is how to surface those repeat opportunities from data you already own.
Your old customer list is the cheapest pipeline you own. Here is how to clean it, score who is actually due for a roof now, and work it into booked jobs without buying a single lead.
The neighborhood you farm decides your close rate, your gas bill, and whether your reps quit. Here is how seasoned roofers pick one on purpose instead of by gut.
Your next 20 jobs are probably already sitting in a spreadsheet you ignore. Here's how to build, enrich, segment, and actually work a roofing database so it prints work instead of collecting dust.
