Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
The reps who close more are not the ones who knock more doors. They are the ones who knock the right doors in the right order, with less driving between them.
Stop inspecting every roof on the street. Here is how to score and rank addresses so your crew climbs the roofs most likely to actually be replaced.
Your next quarter of work may already be sitting in your database. A field-tested playbook for turning dead estimates, past customers, and cold leads into signed contracts.
A practical, bottom-up way to size your roofing total addressable market by service area, count the roofs that are actually due, and turn the number into a route plan.
How to fill an estimator's calendar by calling the right homeowners with a real reason — using roof-age and per-roof storm data — instead of grinding a cold list and praying.
Most roofing mail is wasted on roofs that don't need you yet. Here's how to shrink the drop, raise the response rate, and turn postcards into booked inspections.
The cheapest roof you will ever sell is the second one to a customer you already won. Here is how to surface those repeat opportunities from data you already own.
Your old customer list is the cheapest pipeline you own. Here is how to clean it, score who is actually due for a roof now, and work it into booked jobs without buying a single lead.
The neighborhood you farm decides your close rate, your gas bill, and whether your reps quit. Here is how seasoned roofers pick one on purpose instead of by gut.
Your next 20 jobs are probably already sitting in a spreadsheet you ignore. Here's how to build, enrich, segment, and actually work a roofing database so it prints work instead of collecting dust.
How to replace gut-feel canvassing with a prospecting strategy built on roof age, storm exposure, and your own customer data — with the scoring model, weekly cadence, and numbers to run it.
A field manual for filling every rep's day from inputs you already own, your customer book, your streets, targeted mail, and roof-age data, instead of renting leads.
A practitioner's method for picking neighborhoods full of roofs that are actually due, instead of canvassing whole ZIP codes and burning gas, mail, and payroll on roofs that aren't ready.
How to build a follow-up cadence that turns six-month-old roofing estimates and cold canvass cards into booked inspections without burning out your reps or your list.
Most roofing databases are a pile of names with no roof age attached. Here is how to estimate age per address, sort the list into bands that map to real buying windows, and work the rows that are actually due.
A practitioner's playbook for landing property-management roofing work, finding the right managers, getting on the bid list, and turning one building into a portfolio.
How to read a city's roofing market the way a sharp owner does it: housing stock age, storm exposure, permit flow, competitor density, and where the replaceable roofs actually sit.
Direct mail still prints money for roofing contractors who treat it like a measurable system instead of a gamble. Here is the cost math, the targeting, and the tracking that decide whether you profit or bleed.
