Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
A practitioner's playbook for launching a roofing company from zero pipeline: licensing, the first-30-days outreach engine, where to knock, and how to turn a cold neighborhood into booked inspections.
Most roofing companies live storm to storm. Here is how to engineer a sales pipeline that produces signed jobs in February the same as it does in June.
The inspection didn't lose the job. The presentation did. Here's how top roofers turn a roof report into a signed contract at the kitchen table.
Close rate is the cheapest lever in a roofing business. Here is the practitioner playbook for raising it without dropping your price or buying more leads.
Trust is the whole sale. Here is how top roofing reps earn it in the first five minutes at the door and carry it through the close.
Every truck roll you make on a roof that wasn't ready is margin you set on fire. Here's the desk work that tells you which addresses to drive to and which to skip.
The exact door pitch, objection blocks, and route math that turn cold knocks into booked inspections and signed jobs, broken down second by second.
The fastest path to roofing jobs as a new contractor is not buying leads. It is knocking the right doors, closing referrals, and targeting roofs that are physically due. Here is the full workflow.
How to find the suburbs and subdivisions where the most roofs are aging out, using free public data, build-out windows, and a repeatable ranking method, without buying a list you can't verify.
Most roofers don't have a lead problem, they have a CAC problem. Here's how to measure it honestly, find where money leaks, and bring it down job by job.
The honest door-to-appointment math for residential roofing, why the ratio swings so hard, and the levers that move it without burning out your crew.
Your old lead list is sitting on signed-roof money. Here is the practical workflow for re-scoring dead leads with current roof age and storm data, then working the ones worth calling.
You hung your shingle, you can do the work, and your Google profile says zero reviews. Here is the operator's playbook for landing your first paying roofs and building the proof that compounds.
Most roofers track the wrong number on their mailers. Here is how to measure response rate, cost per job, and true ROI on a roofing direct mail campaign the way a sharp operator does.
A practical scoring system roofing companies use to rank neighborhoods by how likely the roofs are to need replacing soon, so canvassing, mail, and CRM work hit the highest-probability streets first.
Expanding into a new market is mostly homework, not luck. Here is how to pick the metro, find the roofs that are actually due, and build a pipeline that holds up after the first storm passes.
A practical playbook for roofers who want listing agents to call them first: what to inspect, what the report needs to say, how to price it, and how to turn a free or low-cost inspection into a repeatable book of jobs.
Territory fights cost you good reps. Here is how to carve roofing sales areas so every map is winnable, the math is transparent, and nobody feels robbed.
