Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
A practical field playbook for filming roofing jobs with the phone in your pocket: stable shots, safe positions, customer privacy, and footage you can actually use for documentation and marketing.
A field-tested control framework for roofing contractors who meet public adjusters after storms: verify the license, disclose your role, document the money, and stay on the legal side of the line the Stonewater ruling drew.
When every homeowner has three bids on the table, the cheapest number usually wins by default. Here is how to make scope, proof, and trust the deciding factor instead of price.
What the Florida 25 percent roof replacement rule actually requires in 2026, how the SB 4-D exception in section 553.844 changes repair-vs-replace, and a field-tested compliance playbook for contractors.
The five objections that stall most roofing canvassers, plus word-for-word responses that respect the homeowner, stay legal, and still book clean appointments.
A field-tested weekly scorecard for roofing owners: the five sales tracking metrics that actually change behavior, how to define them, and how to run the meeting in 20 minutes.
A roofing lead score of 80 should be earned, not assumed. Here are the five characteristics that actually separate a high-probability prospect from a tire-kicker, and how to score them without inflating the queue.
Five field-tested roofing sales email templates — plus subject lines, text versions, and the compliance lines that keep you out of trouble. Copy, paste, personalize, send.
Most roofing lawsuits are not about bad workmanship. They start with five preventable office mistakes a new company makes before the first crew ever climbs a ladder. Here is each one and exactly how to close it.
Open rate alone never told a roofer whether an email made the phone ring. Here are the five email metrics that connect a send to booked inspections, signed jobs, and repeat work, with the field detail to read each one correctly.
Review velocity is the steady pace of new customer reviews over time. Here is how a roofing company builds that pace honestly without breaking the 2026 FTC and Google rules that now carry real penalties.
Most roofing sales rep turnover gets blamed on the rep. The real causes show up in your own data months earlier. Here are the five signals to track and what to do about each.
A senior roofer's intake script: five questions that sort a stack of inbound and storm leads into real jobs, safe routing, and clean records, without false urgency or insurance overreach.
What a roofing company's FMLA leave policy actually has to cover, with the real federal deadlines, the questions a foreman should never ask, and copy-ready intake scripts.
Private equity is buying roofing platforms at a fast clip, and the deal lives or dies in your records. Here are the five financial processes that make a roofing company easy to underwrite.
Five states tie a homeowner's right to cancel a roofing contract to how the job is sold, documented, and refunded. Here is what triggers each clock and how to stay compliant.
National roofers do not improvise after a storm. They run a system. Here are the five CAT-deployment habits a local contractor can copy at any size, plus the legal lines that get roofers in trouble.
The five categories of roofing sales phone tools that move jobs from first knock to signed contract, paired with the 2025-2026 consent, recording, and review rules every roofing crew needs to follow.
