Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
A field-tested Instagram content strategy for roofing companies: build a profile that reads like a real contractor, post proof from real jobs, protect customers and claims, and measure the account by booked inspections instead of follower count.
A working roofing marketing funnel connects a homeowner's first search to a booked inspection, a signed scope, a finished job, and a future reminder. Here is how to build one that an owner can audit and the field can actually run.
A roofing website converts when it helps the right homeowner take the right next step fast. Here are the five must-haves that turn visitors into booked inspections, with current Google and FTC rules built in.
A practical, contractor-grade social media audit that checks account control, ad-claim risk, reviews, and real lead attribution, then turns the findings into a 30-day repair plan.
A field-tested, five-step operating system for roofing owners who want to pay down debt and grow at the same time, without starving the business of cash.
Most roofing marketing breaks the moment the owner steps away. Here is a five-step system to make lead flow, follow-up, and reporting run without you in the middle of every decision.
A field-tested, five-step internal financial audit a roofing owner can run before year end, covering scope and cutoff, cash, job costing, payroll and vendors, and the controls that keep next year clean.
Hail radar and hail maps are powerful context for a roofing estimate, but they prove far less than most door-knockers claim. Here is exactly what radar can and cannot establish, and how to build an estimate file that holds up.
A field-tested operating system for roofing owners who want marketing to keep producing booked inspections and profitable jobs while they are on a roof, on a job site, or off the grid for a week.
A practical Florida playbook for homeowners facing a roof-related non-renewal: read the notice right, use your inspection rights under the 15-year rule, claim wind-mitigation credits, and decide repair vs. replace before the deadline.
A field-tested, five-policy operating rulebook that tells roofing managers exactly which cash decisions they can make, what to document, and when a job must stop until the cash plan is clear.
A roofing customer credit check belongs inside a compliant financing or credit-extension process, never a sales hunch. Here are the five times it earns its place, the FCRA rules that govern it, and the cheaper controls that solve most payment risk.
Selling roofs to apartment owners, asset managers, and developers is account-based work, not storm chasing. Here are five tactics that actually move multifamily and developer roofing pipeline.
El Nino and La Nina shift the odds of severe weather, not the fate of any one roof. Here is the real ENSO research, plus exactly what your sales team can and cannot say.
A storm alert is a triage signal, not a route. Here is the field-tested workflow that turns a hail alert into a ranked, safe, legally clean route list.
A repeatable pre-send audit that catches missing roofing line items before the supplement leaves your office, with the items carriers skip most and how to document each one so a reviewer can actually approve it.
Florida's insurance reforms killed the easy storm-claim funnel. Here is a five-step plan to rebuild a roofing business around customer-paid retail work that holds up legally and financially.
A field-tested framework for writing a roofing comparison email to homeowners that earns trust instead of pressure, with copy-ready templates, side-by-side tables, and the compliance lines that keep you out of trouble.
