Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
The lowest-cost path to your first 50 roofing jobs is not buying leads. It is targeting the right doors, working referrals, and owning local search. Here is the math.
The kitchen table is where a roof inspection turns into a signed agreement. Here is the exact sequence, the documents, the words, and the compliance lines that decide whether you walk out with a job.
Storms pay well and then vanish for two years. Here is how working roofers build a pipeline that produces jobs whether or not it hails.
Most roofing jobs aren't lost on price. They're lost on framing, timing, and who you bid to in the first place. Here's the operational fix.
Closing more roofs at a higher price is a system, not a pep talk. Here is the targeting, pricing, and documentation work that lifts close rate and protects margin at the same time.
Contacts per deal is the canvassing metric that quietly decides whether your door-to-door program prints money or burns payroll. Here is how the best storm and retail crews drive it down.
How a brand-new roofing company gets its first 30 jobs without burning cash: the channels that pay back fastest, the math behind each one, and the tracking that tells you where to put the next dollar.
Most roofers call inbound leads back in the order they came in. Here is the scoring system that ranks them by close probability and job value first, so your callbacks go to the right doors in the right order.
"I need to think about it" is almost never about thinking. Here is how top roofing closers surface the real objection, hold the price, and follow up so the deal doesn't die in the driveway.
Free estimates are not the problem. Unqualified ones are. Here is how roofing companies screen out tire kickers before a truck rolls, and aim estimating hours at homeowners who actually buy.
The signals that separate a homeowner who's about to spend $14,000 on a new roof from one who's three years out, and how to read them before you ever climb a ladder.
Lowballers win on price because most contractors give the homeowner no other way to choose. Here is the system that lets you charge more and still close.
More doors is not the answer. Better doors is. Here is the targeting, scripting, and follow-up system that lets a crew knock half as much and book more roofs.
A practitioner's breakdown of the per-rep canvassing metrics that actually forecast signed roofing jobs, with real benchmarks, a weekly scorecard, and the math behind a fair quota.
A practitioner's playbook for launching a roofing company from zero pipeline: licensing, the first-30-days outreach engine, where to knock, and how to turn a cold neighborhood into booked inspections.
Most roofing companies live storm to storm. Here is how to engineer a sales pipeline that produces signed jobs in February the same as it does in June.
The inspection didn't lose the job. The presentation did. Here's how top roofers turn a roof report into a signed contract at the kitchen table.
Close rate is the cheapest lever in a roofing business. Here is the practitioner playbook for raising it without dropping your price or buying more leads.
