Roofing Industry Analyst
18 years in commercial and residential roofing. NRCA member. Specializing in material science and building codes. Based in Chicago, IL.
A field-level look at the budget roofing market in 2026 — why the cheapest shingle keeps getting squeezed, where 3-tab still wins, and how value-tier products are actually moving.
A field guide to the five flashing failures behind most roof-to-wall and chimney leaks, with the code, photos, and scope language to document each one honestly.
What is actually happening in the premium and designer roofing segment heading into 2026, from a contractor's chair: real shipment data, price drivers, the Class 4 and impact-resistant shift, and how to plan product mix without chasing hype.
A field-tested look at the best cool-roof products for 2026, organized by roof type, with real SRI numbers, the codes that drive demand, and where reflective roofing pays off versus where it doesn't.
Most roofing companies that fail were busy and selling work the whole time. Here are the five financial mistakes that quietly drain a profitable roofer, and the controls that catch each one early.
At $1M-$3M, revenue hides weak profit. Here are the five operating levers that actually move a roofing company's net margin, with real benchmarks and field detail.
The roofing add-ons that lift average ticket size without dragging out the close aren't gimmicks. They're code-backed, warranty-backed components a homeowner can understand in one sentence. Here are five that work, plus the field discipline to sell them clean.
A real, hour-by-hour 48-hour plan to onboard temporary roofing canvassers and appointment setters for storm season without creating safety, legal, or insurance liability.
A roofing veteran's take on the five installation details that decide whether an architectural shingle roof passes inspection, holds wind, and keeps its warranty.
A season-by-season tile roof maintenance plan for clay and concrete roofs, built around the part that actually keeps water out: the underlayment and flashing under the tile, not the tile itself.
A roofing safety incentive program built on zero-injury bonuses quietly trains crews to hide injuries. Here is how to reward the behaviors that actually prevent falls, heat illness, and recordables.
If you own a roofing company doing $1M to $3M, the work that decides your exit price happens years before you ever talk to a buyer. Here are the five things to fix first.
OSHA requires prompt rescue after an arrested fall, not just harnesses and anchors. Here are the five elements every roofing crew's rescue plan needs, plus a field-ready template.
A field-tested due-diligence scorecard for roofing owners weighing a new city. Score demand, licensing, production, weather, and unit economics before you spend a dollar on trucks, leases, or leads.
Most first roofing sales hires fail because of how the owner set up the job, not because the rep was wrong. Here are the five root causes and how to fix each before you post the role.
High-temperature underlayment is a specification decision, not a default upgrade. Here is when it belongs under a steep-slope roof, why metal and tile change the math, and how to document the choice so it holds up in the field.
A field-tested framework for the five estimator KPIs that separate a profitable roofing sales team from a busy one, with formulas, scorecard templates, and the data discipline that makes the numbers trustworthy.
What it actually takes to run standing seam metal roofing on a low slope: the code minimum, why mechanically seamed hydrostatic panels are the only safe choice under 3:12, and the five details that decide whether the roof holds water.
