territory-market-strategy

Building a Territory Heat Map for Roofing Demand

How to build a roofing demand heat map for your territory by layering housing age, storm exposure, and ownership data, scoring each neighborhood, and acting on the hot zones.

David Patterson · Jun 20, 2026 · 34 min read

Territory & Market Strategy

Concentrate or Spread: Roofing Territory Density Strategy

Concentrate or spread your roofing territory? How density lowers drive time, marketing cost, and crew waste at once, with worksheets, mail ladders, and the storm exception.

David Patterson · Jun 20, 2026 · 37 min read

Territory & Market Strategy

Data Sources for Roofing Territory Targeting Compared

A practical comparison of the data sources roofers use to target territories: Census housing data, NOAA storm data, parcel/assessor records, USPS, and imagery.

David Patterson · Jun 20, 2026 · 33 min read