Your cold-lead list isn't dead money. Here's the full system to clean it, rank it by which roofs are actually due now, and win the jobs hiding in your own CRM.
A working estimator's approach to sizing roof-replacement demand in any city: how to turn housing counts, age curves, and storm history into a defensible annual number you can plan crews and routes around.
Storm chasing is feast or famine and insurance work is somebody else's decision. Here's how to build a roofing business on retail jobs you actually control.
A practitioner's method for sizing how many roofs a market will actually replace this year, using housing data, age curves, storm history, and per-roof signals.
A practical, address-level playbook for estimating roof age across an entire market, then turning that map into a knock list crews can actually run.
A practical, field-tested method for spotting the houses on a street that are actually due for a new roof, ranked by age and storm wear, so your crew works the right doors and skips the new ones.
Most storm mailers go to the wrong streets at the wrong time with the wrong message. Here is the workflow pros use to put roofing mail in front of homes the storm actually hit.
Your old jobs, quotes, and inspection records are the cheapest pipeline you own. Here is how to turn that list into booked roofing work.
When a hailstorm dumps 400 leads on your sales team in 48 hours, the winner isn't the company with the most doors. It's the one that knocks the right doors first.
The slow season is where good roofing companies separate from the ones that scramble every winter. Here is the operational playbook for keeping crews booked when the phone stops ringing.
The crews that win storm season aren't the ones who knock the most doors. They're the ones who knock the right doors in the right order before the competition shows up.
The visual tells that separate a roof worth a knock from a waste of your morning, and the workflow pros use to read them fast.
Out-of-town crews swarm your ZIP after every hailstorm and disappear before the warranty calls come in. Here is how a local roofer beats them on trust, timing, and the doors that actually matter.
A practitioner's framework for comparing roofing canvassing software, weighted for field adoption and door targeting, with a scorecard and a real trial protocol.
SalesRabbit is the default door-knocking app for roofers, but it isn't the only one and it isn't always the right one. Here's how to evaluate the alternatives by how your crews actually work a street.
The cheapest pipeline you own is already sitting in your CRM. Here is how to mine old estimates and past customers into booked jobs, step by step.
Bought leads train your team to chase. Here is the operator's playbook for growing a roofing company on owned demand, referrals, and roofs that are actually due.
Storms come and go. Crews that only knock after hail starve for nine months a year. Here is how to build a canvassing program that produces in calm weather.
