roofing-customer-acquisition

A 12-Month Customer Acquisition Plan for Roofers

A complete 12-month customer acquisition plan for roofing companies: the math, the channel mix, a month-by-month calendar, CAC benchmarks, and copy-paste worksheets and scripts.

David Patterson · Jun 20, 2026 · 33 min read

Roofing Customer Acquisition

Allocating a Roofing Marketing Budget Across Channels

How to allocate a roofing marketing budget across direct mail, paid search, referrals, SEO, and more — sized by revenue and split by cost per acquired job.

David Patterson · Jun 20, 2026 · 33 min read