business-metrics

5 Estimator KPIs That Drive Roofing Sales Performance

A field-tested framework for the five estimator KPIs that separate a profitable roofing sales team from a busy one, with formulas, scorecard templates, and the data discipline that makes the numbers trustworthy.

David Patterson · Jun 19, 2026 · 29 min read

Business Metrics

5 Overhead Allocation Mistakes Roofing Companies Make With Fixed Costs

Most roofing overhead problems are not math errors. They are allocation choices that quietly hide which jobs actually pay for the office, the trucks, and the back room. Here are the five that cost owners the most.

David Patterson · Jun 10, 2026 · 31 min read